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Keywords: Videos
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (10): 12–15.
Published: 20 September 2011
... it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2011 1. The advertising environment is very similar to traditional television in that it provides episodic TV programs interspersed with commercials. 2. Online streaming video (OTV) appeals to a young audience...
