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Keywords: Viral marketing
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (3): 25–27.
Published: 04 February 2014
... for everybody, sending e-mails for whatever reason and for whatever business, to make their voices heard. Electronic word-of-mouth, or viral, marketing does of course offer big advantages, when you consider its low costs, rapid dissemination and high credibility, and e-mail is one of the most used methods...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...J. Berger © Emerald Group Publishing Limited 2012 --> Social transmission Viral marketing Word of mouth Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8 Berger J. and Milkman K.L. Journal of Marketing Research, April 2012, Vol. 49...
