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Keywords: Viral marketing
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Journal Articles
Marketers who want to increase “infection” rates: Companies must push to make “contagious” e-mails worth passing on
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (3): 25–27.
Published: 04 February 2014
... positive associations to the company – and the firm's image and reputation will be enhanced. The nature of the receiver can also be influential in the success of a viral marketing campaign. Frame of mind or environmental issues might not count for much, but something more fixed, i.e...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...J. Berger © Emerald Group Publishing Limited 2012 --> Social transmission Viral marketing Word of mouth Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8 Berger J. and Milkman K.L. Journal of Marketing Research, April 2012, Vol. 49...
