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Keywords: Visual arts
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Journal Articles
You no longer control your brand: What your company can learn from the Art Machine
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (7): 20–22.
Published: 08 June 2015
...”. It’s the fashion to reject commercial considerations and pursue “art for art’s sake”. One place where this isn’t news is the market for visual art. The “Art Machine” encompasses a whole range of influencers and tastemakers – each forming an essential part of the system. These include: Social...
