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Keywords: Visual communication
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (4): 22–24.
Published: 09 April 2018
... and deployed. While much of the article is a review of the literature in the area of visual communication strategies, it offers enough examples for marketers to use to assess their own positioning and output. Reference Goransson , K. and Fagerholm , A.-S. (2018), “ Towards visual strategic...
