... © Emerald Group Publishing Limited 2006 --> Sponsorship Brand management Marketing communications Marketing strategy Vodafone Building contemporary brands: a sponsorship-based strategy Cliffe SJ , Motion J Journal of Business Research, (USA), Aug 2005...

... is based upon “Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group Plc”, by Dodourova (2003). Wireless communications companies need to be very quick on their feet to stay in the same position. Some interesting issues are aired here regarding...

... Spun off from Racal Radio Group in 1985, Vodafone Group has transformed itself in the last six years from a virtually unknown small UK‐based company into the world’s largest wireless and mobile‐phone operator. With 93 million subscribers in 29 countries, it ranks among the top ten global companies...