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Keywords: Waterfall strategy
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Journal Articles
Successful introduction of products into global markets: Factors that determine strategy choice
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (3): 22–25.
Published: 28 February 2023
... strategy. In this regard, market turbulence and competitive intensity are deemed particularly significant. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only New product launch International product strategy Sprinkler strategy Waterfall strategy...
