... and easy-to-digest format. Communication strategies Corporate social responsibility Social media Web 2.0 e-Reputation Maintaining a good public profile is fundamental to any company. This has never been more important than in the age of social media. Such unbridled access and dialogue between...

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2015 Web 2.0 Social media Consumer generated media Uses and gratification theory In 2015...

.... However, the adoption of such tools does not guarantee better communication and knowledge sharing. Technology simply provides the platform. How companies utilize it is what determines the outcome. This is because Web 2.0 enables different ways of engaging with the internet. The social media it has spawned...

... The interview discusses the implications of influencer marketing, on offers tips on how companies can incorporate this into their social media strategy. © Emerald Group Publishing Limited 2012 Social media Twitter Influence marketing Web 2.0 Strategy Marketing Klout Social networking...

... and places the articles in context. Findings Is your view of your bank's ability to listen to its customers going to be included in its financial review soon? The new paradigm for corporate information centers on the ways Web 2.0 technology can convince users of corporate financial information...

... for measuring ROI, and emerging trends in social media. Originality/value The interview provides an insightful look at the emerging trends in social media analytics from the leading analyst in the field. Social media Strategy Web 2.0 Social media analytics Web analytics Marshall...

...” aim of creating a communications tool among friends, but these soon brought other opportunities. However, the extent to which the Web 2.0 era has provided a return for companies and organizations seeking to exploit it remains open to debate. Practical implications The article provides...

... for a whole week on what we spend on one grande mocha half‐caf no‐whip Frappuccino. Campbell et al. say: Unlike in the past, ads are not unidirectional (from advertiser to audience) and responded to passively. Customers are now making their own ads, and propagating them on free Web 2.0...