... Corporate social responsibility Social media Web 2.0 e-Reputation Maintaining a good public profile is fundamental to any company. This has never been more important than in the age of social media. Such unbridled access and dialogue between the public and organizations online means...

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2015 Web 2.0 Social media Consumer generated media Uses and gratification theory In 2015...

.... The task of facilitating large scale interaction has arguably never been easier. Thanks to Web 2.0. This range of next generation internet technologies has enabled collaboration in the workplace to reach new heights of effectiveness. By implementing blogs, wikis and other interactive platforms, firms can...

... Web 2.0 Strategy Marketing Klout Social networking sites One of the reasons behind the success of social networking site Twitter is that it gives ordinary people a stage from which to deliver their views to the rest of the world. For those of us with a small group of followers, it may...

... 2012 Social media Strategy Web 2.0 Social media analytics Web analytics Marshall Sponder is an independent web analytics and SEO/SEM expert, whose portfolio of clients includes New York Times, US Magazine, Gillette, and Laughing Cow, as well as in‐house experience...

... and places the articles in context. Findings Is your view of your bank's ability to listen to its customers going to be included in its financial review soon? The new paradigm for corporate information centers on the ways Web 2.0 technology can convince users of corporate financial information...

...” aim of creating a communications tool among friends, but these soon brought other opportunities. However, the extent to which the Web 2.0 era has provided a return for companies and organizations seeking to exploit it remains open to debate. Practical implications The article provides...

.... Advertising Advertising effectiveness Advertising research Consumer research Conversations Customer feedback Digital television Internet Videos Web 2.0 “I never watch commercial television. There are too many adverts and they're a distraction.” That was once the proud, if somewhat pompous...