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Keywords: Wella AG
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Journal Articles
Wella, Unilever and “PharmaCorp” have mixed experiences with KM: But is knowledge management really worth it?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (2): 6–9.
Published: 01 March 2003
... right? With so many failed attempts at implementing an effective system and the competitive consequences of becoming so transparent, we ask, is knowledge management is really worth it? One company that is attempting to reconcile these differences is German hair‐care giant Wella AG. During the late...
