... the articles in context. Findings Two decades of impressive growth has earned the Australian wine industry a reputation of being a producer of high quality, consistent and affordable wines supported by innovations in grape growing, winemaking, sales and marketing. However, in 2009, the Australian...

... comments and places the articles in context. Findings Famous wines – and other luxury brands – might be topics of conversation among the well‐heeled who frequent the finest establishments, but marketers who want to promote such brands effectively need to know that there are other places where...

... houses. Those willing to keep a decent range of high quality wines served in tip‐top condition can significantly improve their chances of achieving these goals. But greater knowledge of customer preferences is also essential. That way, proprietors can become more aware of different segments and use...

... speciality wineries (ISWs) are likely to find business is much tougher and discover more people seeking out their (or their competitors') products on the internet rather than at traditional events – even the Greve Wine Festival which is the Chianti region's largest wine fair. These days, business success...