... ”, Journal of Product & Brand Management , ISSN   1061-0421 , doi: 10.1108/JPBM-04-2020-2839 . Purchase intention Consumer engagement Word-of-mouth Esports videogames Faster internet connections and advances in computer graphics are among factors driving the exponential growth...

.... Online entrepreneurs are no longer able to rely on traditional techniques to survive in a brutally competitive market. E-satisfaction, underpinned by customer stickiness and word-of-mouth communication, has to be the primary focus of anyone engaged with the IoT. Practical implications The paper...

... can use social media to extend their reach, tailor messages to individual recipients and benefit from word-of-mouth recommendations online. Originality/value – Shows how destination marketing organizations can use social media platforms to increase their reach and enhance the relevance...