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Keywords: Worldwide web
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Journal Articles
Re‐branding academic libraries in tough times: Attracting students through marketing
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2010) 26 (5): 23–25.
Published: 20 April 2010
... and repository of information services. Originality/value Outlining of achievable strategies for success in difficult financial times for library staff and academic communities. Marketing strategy Academic libraries Cost reduction Budgets Worldwide web Ireland Academic institutions...
Journal Articles
New workers, new workplace? Getting the balance right
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2010) 26 (1): 5–6.
Published: 05 January 2010
... is vital to driving adoption. Digital communication systems Employees Social networks Worldwide web The term “digital native” was first coined back in 2001 by author Marc Prensky to describe a new breed of students entering educational establishments for whom technologies such as the internet...
Journal Articles
Be seen to talk the talk: How national perception can influence a company's CSR strategy
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2007) 24 (1): 25–27.
Published: 28 December 2007
... the article serves as a reminder to those creating CSR policies to bear in mind the stance of a country as well as their own personal beliefs and priorities. © Emerald Group Publishing Limited 2008 Corporate social responsibility Ethics Worldwide web Corporate image Most companies have...
Journal Articles
Being delicious and being happy: The Coca‐Cola Corporation can be deliciously happy about its success in adopting a “glocal” marketing strategy in the world's biggest emerging consumer nation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2006) 22 (7): 27–29.
Published: 01 July 2006
... China International marketing Worldwide web Zen, or Ch'an Buddhism is a form of the religion which was brought to China in the fifth century by a monk named Bodhiharma. Ch'an or Zen, the more common Japanese form of the term, focuses on the nature of being, rather than on a rigid adherence...
