Keywords: digitalization
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Journal Articles
Strategic Direction 1–2.
Published: 23 September 2026
... and places the articles in context. Findings This paper identified that digitalization can have both a direct and indirect impact on consumer satisfaction. In addition, digitalization can support omni-channels to facilitate this satisfaction. Originality/value The briefing saves busy executives...
Journal Articles
Strategic Direction 1–4.
Published: 11 September 2026
... and places the articles in context. Findings Growing customer demand, convenience, efficiency and greater scope to boost sales and market reach are among key reasons why small retailers should consider incorporating digital technologies into their businesses. A feasible starting point would...
Journal Articles
Strategic Direction (2026) 42 (6): 31–34.
Published: 30 July 2026
... and places the articles in context. Findings Hospitals and other healthcare providers are increasingly challenged by sudden crises within an environment subject to frequent change. They can be better positioned to adapt, learn from disruptions and become more resilient by adopting digital technologies...
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (6): 21–24.
Published: 30 July 2024
... and places the articles in context. Findings Firms operating in the tourism industry can exploit digital technologies to enrich the experience of their clients and increase their satisfaction. Offering them an immersive experience using virtual reality (VR) and augmented reality (AR) represents...
Journal Articles
Strategic Direction (2024) 40 (2): 14–16.
Published: 29 January 2024
... and places the articles in context. Findings Traditional, digital extension, and entirely digitized banks all have strengths and weaknesses in the modern market. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...
Journal Articles
Strategic Direction (2024) 40 (1): 12–15.
Published: 02 January 2024
.... It is also important to be mindful of how digitalization can moderate the impact of these factors on B2B sales success. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting...
Journal Articles
Strategic Direction (2023) 39 (8): 5–8.
Published: 02 August 2023
... and places the articles in context. Findings Companies can increase efficiency and competitiveness along the supply chain through the adoption of digital technologies. However, decisions pertaining to digitalization and digital transformation (DT) strategies should be based on knowledge of the supply...
Journal Articles
Strategic Direction (2023) 39 (7): 22–23.
Published: 13 July 2023
... and places the articles in context. Findings The authors examine the digital transformations of the tourism industry with a focus on wine tourism in Italy, also finding the correlation between digitalization and sustainability. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2023) 39 (7): 5–6.
Published: 16 June 2023
..., most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Strategic management Social media Digitalization With the rise of digitalization, there has been many...
Journal Articles
Journal Articles
Strategic Direction (2023) 39 (3): 31–32.
Published: 01 March 2023
... and places the articles in context. Findings This paper found that digitalization is useful for SMEs in terms of channel integration and that as a result that integration can help with their performance within international markets. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2023) 39 (1): 4–6.
Published: 23 December 2022
... and places the articles in context. Findings Manufacturing firms transitioning from product to more service-oriented offerings have scope to enhance value creation for their customers by following an appropriate pathway toward servitization. Digital technologies play a critical part in enabling...
Journal Articles
Strategic Direction (2023) 39 (1): 14–16.
Published: 20 December 2022
..., this also comes with the risk of failure. Both in Business-to-Business (B2B) and Business-to-Customer (B2C) markets, these entry modes are essential considerations. Agnihotri et al. thus suggest; a firm with less digitalization but a stronger focus on customer management should consider...
Journal Articles
Strategic Direction (2023) 39 (1): 19–20.
Published: 09 December 2022
... pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Business performance Big data analytics Digitalization Operating in a digital world has provided businesses with both...
Journal Articles
Strategic Direction (2022) 38 (11): 19–22.
Published: 20 October 2022
...”. This transformation of assets and commodities means that performance-related digital data is generated during use and captured in almost real-time. The technical benefits on offer make smart services an appealing proposition. However, shrewd suppliers won’t be complacent about firms readily adopting...
Journal Articles
Strategic Direction (2022) 38 (10): 13–15.
Published: 22 September 2022
... and places the articles in context. Findings In the current market, digital transformation is increasingly becoming expected of businesses in traditional industries. These transformations can either create or destroy value, based on the friction it creates and how business employees understand and accept...
Journal Articles
Strategic Direction (2022) 38 (6): 17–18.
Published: 24 May 2022
... and places the articles in context. Findings During the pandemic, the PPE industry was stunted due to the lack of digitalization; however, as companies realized the potential that incorporating technology could bring, there are opportunities for long term growth. Originality/value The briefing saves...
Journal Articles
Journal Articles

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