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Keywords: e-Reputation
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Journal Articles
The importance of looking good: How e-reputations are made and broken through social media
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (7): 14–16.
Published: 11 July 2016
... and places the articles in context. Findings The ever-widening expanse of social media means that all companies now need an online profile. But such increased exposure means that companies are now under the influence of the public to look good. The need to strive for a good e-reputation is a fundamental...
