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Keywords: e-Trust
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (10): 28–29.
Published: 13 September 2018
... and places the articles in context. Findings SMEs in Pakistan and other developing markets should look to e-marketing orientation as a method of improving strategic business performance, particularly in relation to improving e-trust with customers. Originality/value The briefing saves busy executives...
