... best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer preferences eWOM Dietary supplements As technology has advanced, many consumer...

..., and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. eWOM refers to statements expressed by customers about a product or organization that is then made available to the public via the internet. Closely...