Editorial board
Co-Editors-in-Chief
Carmen Camarero Izquierdo
Department of Management and Marketing, University of Valladolid, Spain
carmen.camarero@uva.es
Francisco Rejón Guardia
Department of Economics and Business Administration, University of Malaga, Spain
franrejon@uma.es
Strategy Editor
Carlos Flavián
University of Zaragoza - Spain
Regional Editor - Africa
cflavian@unizar.es
Celso Augusto de Matos
Unisinos Business School, Universidade do Vale do Rio dos Sinos, Porto Alegre, RS, Brazil - https://orcid.org/0000-0002-2538-9089
celsoam@unisinos.br
Associate Editor
Alejandro Alvarado-Herrera
Instituto Tecnológico de Monterrey, Monterrey, México
Amélia Brandão
University of Porto, Portugal
ameliabrandao@fep.up.pt
Concepción Varela-Neira
Department of Business Organization and Marketing, University of Santiago de Compostela, Spain
conchi.varela@usc.es
Susana Fernández Lores
Department of Marketing, Complutense University of Madrid (UCM), Spain
susfer05@ucm.es
Mariano Méndez Suárez
ESIC University, Madrid, Spain
mariano.mendez@esic.university
Mariola Palazón Vidal
Department of Marketing and Market Research, University of Murcia, Spain
mariolap@um.es
Luis Fernando Angulo Ruiz
Department of International Business, Marketing, Strategy and Law, MacEwan University, Alberta - Canada
fernando.anguloruiz@macewan.ca
Cleopatra Veloutsou
Adam Smith Business School, University of Glasgow, UK
cleopatra.veloutsou@glasgow.ac.uk
Assistant Editor
Estefania Ballester
Department of Marketing and Marketing Research, University of Valencia, Spain
estefania.ballester@uv.es
Kai Wang
College of Entrepreneurship, Zhejiang University of Finance and Economics, China
Advisory Council
wangkai@zufe.edu.cn
Angel Herrero Crespo
Faculty of Economics and Business, University of Cantabria, Santander, Spain - https://orcid.org/0000-0001-8103-9174
angel.herrero@unican.es
Abel Monfort
ESIC University, Madrid, Spain - https://orcid.org/0000-0002-3713-7102
Ana Isabel Rodríguez Escudero
Faculty of Economics and Business Sciences, University of Valladolid, Valladolid, Spain - https://orcid.org/0000-0002-8827-5353
airodriguez@uva.es
Editorial Advisory Board
Jose Afonso Mazzon
School of Economics and Business, University of São Paulo, Brazil
Helena Alves
Department of Management and Economics, University of Beira Interior - Portugal
Richard Bagozzi
Ross School of Business, University of Michigan - USA
Russell W. Belk
Schulich School of Business, York University - Canada
Roger R. Betancourt
Economics, University of Maryland, USA
Mark Anthony Camilleri
University of Malta -
Malta Siegfried Dewitte
Faculty of Economics and Business, KU Leuven, Belgium
Adamantios S. Diamantopoulos
Faculty of Business, Economics & Statistics, University of Vienna, Austria
Yogesh K. Dwivedi
School of Management, Swansea University, Swansea, UK
Yuksel Ekinci
Portsmouth Business School, University of Portsmouth, UK
Christian Grönroos
Hanken School of Economics - Finland
Charles Hofacker
College of Business, Florida State University, USA
Ming-Hui Huang
National Taiwan University, Taiwan
G. Tomas M. Hult
International Business Center, Broad College of Business, Michigan State University, USA
Victor Iglesias-Argüelles
Faculty of Economics and Business, University of Oviedo, Spain
Wagner A. Kamakura
School of Business, Rice University, Houston, USA
Osman M. Karatepe
Faculty of Tourism, Eastern Mediterranean University, North Cyprus, Turkey
Constantine S. Katsikeas
Leeds University Business School, University of Leeds, UK
Philip James Kitchen
Salford University Business School, UK
Eunju Ko
Yonsei University - South Korea
Jean-Pierre Levy Mangin
Sciences Administratives, University of Quebec, Canada
David Luna
College of Business, University of Central Florida, USA
Teodoro Luque-Martínez
Faculty of Economics and Business Sciences, University of Granada, Spain
Sandra M.C. Loureiro
ISCTE-Instituto Universitário de Lisboa, Lisboa - Portugal
Jose Luis Munuera-Alemán
Faculty of Economy and Business, University of Murcia, Spain
Shintaro Okazaki
King's Business School, King’s College London - UK
Yolanda Polo-Redondo
Faculty of Economy and Business, University of Zaragoza, Spain
Catherine Prentice
University of Southern Queensland - Australia
Mario Raposo
University of Beira Interior, Portugal
Roland T. Rust
Robert H. Smith School of Business, University of Maryland, USA
Jeroen Schepers
Eindhoven University of Technology - The Netherlands
Rajendra K. Srivastava
Indian School of Business, India
Charles R. Taylor
Villanova School of Business, Villanova, PA, USA
Park Thaichon
University of Southern Queensland - Australia
Harry Timmermans
Eindhoven University of Technology - The Netherlands
Ana Valenzuela
Zicklin School of Business, The City University of New York, USA
Giampaolo Viglia
Faculty of Business and Law, University of Portsmouth - UK
Julián Villanueva
Marketing, IESE Business School, Spain
Jochen Wirtz
National University of Singapore - Singapore
Ko
de Ruyter
King's Business School, Kings College, London, UK
Publishing Services Manager
Ed Mottram
Emerald Publishing
emottram@emerald.com
Journal Editorial Office (For queries related to pre-acceptance)
Please contact the Journal Editorial Office
eps-ed-office.emerald@kwglobal.com
Supplier Project Manager (For queries related to post-acceptance)
Uday Bhan
Emerald Publishing
udaybhan.emerald@kwglobal.com
