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Journal Articles

Drivers of purchase intention in Instagram Commerce

Open Access
Doaa Herzallah, Francisco Muñoz-Leiva, Francisco Liebana-Cabanillas
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 168–188.
https://doi.org/10.1108/SJME-03-2022-0043
Published: 30 May 2022
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Journal Articles

The influence of banner position and user experience on recall. The mediating role of visual attention

Open Access
Francisco Muñoz-Leiva, Luís Miguel Faísca, Célia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 85–114.
https://doi.org/10.1108/SJME-04-2020-0050
Published: 16 July 2021
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