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Journal Articles

What motivates and deters users’ online co-creation? The role of cultural and socio-demographic factors

Open Access
Maryna Chepurna, Josep Rialp Criado
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 260–281.
https://doi.org/10.1108/SJME-10-2020-0176
Published: 04 August 2021
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Journal Articles

Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales

Open Access
Miguel Ángel Lopez-Lomelí, Joan Llonch-Andreu, Josep Rialp-Criado
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (3): 775–798.
https://doi.org/10.1108/SJME-10-2018-0046
Published: 25 October 2019
View article titled, Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales
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