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Keywords: – Valores de consumo verde
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–26.
Published: 11 May 2026
... publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Green consumption values Natural content Regional product Brand love Brand trust Anticipated pride – Valores de consumo verde Contenido natural Producto regional Amor a la...
