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Keywords: 、商业妇女
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 221–240.
Published: 24 June 2022
...客户为中心的方法不同。该研究有助于分析一个重要的、很少被探索的领域, 即欠发达国家的妇女经营的微型企业使用社交媒体来吸引消费者。 关键词 社会媒体 、客户参与 、商业绩效 、微型和小型企业 、商业妇女 、定性研究 Based on the previous literature, this study suggests the following proposition: P1. SM can effectively enhance customer engagement for women-run MSEs...
