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Keywords: 、商业绩效
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 221–240.
Published: 24 June 2022
... empresarial micro y pequeñas empresas mujeres empresarias investigación cualitativa 关键词 社会媒体 、客户参与 、商业绩效 、微型和小型企业 、商业妇女 、定性研究 The social presence theory provides an excellent approach for understanding the SM engagement of customers and brands. This theory explains the degree of salience...
