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Keywords: 、感知有用性
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Journal Articles
How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 324–347.
Published: 25 May 2023
... Participation Perceived usefulness Ecotourist typology Co-creación de valor Ecoturismo Plataformas digitales Participación Utilidad percibida Tipología ecoturística 价值共创 、生态旅游 、数字平台 、参与 、感知有用性 、生态旅游者类型学 Andalusian Program for R&D P20-01021 The tourism sector has...
