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Keywords: 、电子留存
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Journal Articles
Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh Abid, Ataul Karim Patwary, Amir Zaib Abbasi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 178–201.
Published: 11 July 2023
... percibida 客户参与 、使用和满足理论 、电子留存 、网站设计 、感知到的使用便利性 Recent marketing research has shown that focusing on customer engagement (CE) can result in enhanced market share, a competitive advantage, higher profits, increased consumer value and stronger customer relationships characterized...
