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Keywords: 互联网使用经验
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Journal Articles
The influence of banner position and user experience on recall. The mediating role of visual attention
Open AccessFrancisco Muñoz-Leiva, Luís Miguel Faísca, Célia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 85–114.
Published: 16 July 2021
..., a discussion of the main results is developed, where the theoretical and managerial implications and a set of limitations and future lines of research are extracted. 款待 眼动研究 互联网使用经验 横幅位置 对广告的注意 横幅回忆 Hospitality Internet usage experience Attention to advertising Banner position...
