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Keywords: 人工智能（AI）、预测营销、伦理应用、资源优势理论、巴基斯坦
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Journal Articles
Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 22–45.
Published: 15 February 2024
.../legalcode Artificial intelligence Predictive marketing Ethical implications Resource advantage theory Pakistan Managers Ethics Inteligencia artificial Marketing predictivo Implicaciones éticas Teoría de ventaja de recursos Pakistán 人工智能（AI）、预测营销、伦理应用、资源优势理论、巴基斯坦 Emerging...
