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Keywords: 企业生成内容
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 282–302.
Published: 23 May 2025
... BT y BE El estudio ofrece conocimientos útiles para aprovechar estas dimensiones y demuestra cómo influyen en la intención de uso de marcas deportivas por parte de los usuarios. Aporta valiosos aportes para mejorar BT y BE, contribuyendo así al desarrollo de la literatura existente. 用户与企业生成内容对...
Includes: Supplementary data
