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Keywords: 使用
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Journal Articles
Does the use of technology create technology engagement? Comparing three structural models
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 385–404.
Published: 08 September 2022
... considerarse como consecuencias. Originalidad Nuestra principal contribución es el análisis empírico de tres modelos estructurales competitivos y la selección del mejor de ellos para explicar el comportamiento tecnológico. 技术的使用是否创造了技术参与？比较三种结构模型 目的 技术行为的某些方面仍然不清楚, 例如技术使用和参与的产生。因此, 我们意在解决以下问题：对技术的参与是否推动了...
