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Keywords: 使用意向
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 481–499.
Published: 10 January 2024
... Normas subjetivas Búsqueda de novedades 感知价值 使用意向 移动银行 刺激 无处不在 游戏化 自我一致性 创新性 有用性 娱乐性 主观规范 追求新颖性 The “hedonic value is considered non-instrumental, experiential and effective, resulting from the pleasure and fun derived from [the] use [of the m-banking service]” (Karjaluoto...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 207–227.
Published: 01 November 2023
...://creativecommons.org/licences/by/4.0/legalcode Ridehailing services Subjective well-being Customer relationship proneness Usage intention Servicios de transporte compartido Bienestar subjetivo Propensión a la relación con el cliente Intención de uso 打车服务 主观幸福感 客户关系倾向 使用意向...
