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Journal Articles
Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 407–426.
Published: 11 July 2023
...享内容 视频广告 Companies spend over US$100bn annually on online research and advertising worldwide (Statista, 2021). They produce and disseminate their content with different objectives, such as promoting their products and services, increasing brand recognition and value and improving consumer...
