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Spanish Journal of Marketing - ESIC 1–26.
Published: 11 May 2026
... marca Confianza en la marca Orgullo anticipado 绿色消费价值观 自然内容 品牌之爱 品牌信任 预期自豪感 Growing ecological degradation and increasing environmental risks have heightened public health and sustainability concerns, making eco-friendly consumption an academic and managerial priority (Moon...

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