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Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 99–119.
Published: 21 March 2025
...（Ex-Post COVID-19）。其次, 本研究旨在识别(4) 样本之间是否存在差异, 以及国家因素是否对所研究关系产生调节效应。本研究聚焦于企业间（B2B）交流场景, 尤其是在国际贸易展会（International Trade Shows, ITSs）背景下展开分析。 研究设计 本研究数据来源于社交媒体X（原Twitter）, 涵盖来自五个国家（法国、西班牙、英国、墨西哥和美国）共计10场国际贸易展会, 每个国家选取2场展会进行分析。最终, 共计收集并分析了9,329条推文, 其中3,566条推文来自COVID-19前（Ex-Ante COVID-19）, 5,763条推文来自...
