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Keywords: 增强现实零售技术
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Journal Articles
Task-technology synergy of augmented reality retail technology features: a meta-analysis
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 518–537.
Published: 29 November 2024
... centran predominantemente en los consumidores, esta perspectiva proporciona orientaciones concretas para diseñar plataformas de comercio minorista habilitadas para RA que satisfagan los requisitos de tareas tanto de consumidores como de minoristas. 增强现实零售技术功能的任务-技术协同效应：一项元分析 目的 增强现实零售技术（ARRT）的整合...
Includes: Supplementary data
