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Keywords: 客户参与度。
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Journal Articles
Phygital marketing: transforming engagement and satisfaction of the Indian digital natives
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–25.
Published: 08 April 2026
.... Digital natives Technology AR/VR Phygital Satisfaction Customer engagement Nativos digitales Tecnología AR/VR Phygital Satisfacción Engagement del cliente ： 数字原住民 技术 AR/VR Phygital 满意度 客户参与度。 Phygital marketing—the integration of physical and digital marketing...
