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Keywords: 客观知识
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Journal Articles
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-Ruiz
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 65–94.
Published: 26 March 2024
... consumidor 消费者知识 客观知识 信息 消费者行为 If one had to select just one universal variable of consumer behaviour that is present in all purchase/consumption decisions, it would probably be consumer knowledge. It has been considered to be one of the strongest predictors of consumers’ behaviours (Beghin...
