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Keywords: 拟社会互动
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 375–396.
Published: 17 November 2025
... licence. Parasocial interaction Bandwagon effect Vicarious expression Influencer marketing EWOM Interacción parasocial Efecto de arrastre Expresión vicaria Marketing de influencers eWOM 拟社会互动 从众效应 替代性表达 网红营销 电子口碑 The increasing popularity of brands and products among...
