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Keywords: 推拉式模型（PPM）
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 345–362.
Published: 14 October 2022
...现金支付的消极方面。 原创性 本研究首次通过实证检验了消费者对现金支付的不利态度对移动支付持续使用的影响。具体而言, 本研究通过加入推拉式模型（PPM）扩展了技术接受和使用的统一理论（UTAUT）, 从而增强了该理论的解释力。 Purpose The COVID-19 pandemic has significantly affected how consumers make payment choices. This study aims to develop a comprehensive model explaining customers’ continuance usage...
