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Keywords: 文献综述
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 491–517.
Published: 20 December 2024
...。 Bibliometric analysis Brand experience Literature review Science mapping Text mining Co-word analysis 品牌体验 文献综述 文献计量分析 文本挖掘 科学知识图谱 共词分析 Experiencia de marca Revisión de la literatura Análisis bibliométrico Minería de texto Mapeo científico Análisis de co-palabras...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 250–265.
Published: 09 July 2024
... de los autores en la revisión y realización de revisiones de literatura. Limitaciones/implicaciones de la investigación El artículo no es exhaustivo, sino que complementa las metodologías prevalentes de revisión de literatura. 提升文献综述影响力:提出有意义贡献的指南 目的 大多数关于如何进行文献综述的文章和书籍主要强调实现技术质量、确保可重复性和验证结果。尽管...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 287–309.
Published: 22 November 2023
... Tourism Customer experience Immersive technologies Literature review Realidad aumentada Realidad virtual Turismo Experiencia del consumidor Tecnologías inmersivas Revisión de literatura 增强现实 虚拟现实 旅游业 客户体验 沉浸式技术 文献综述 Spanish Ministry of Science, Innovation and Universities...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 266–286.
Published: 09 January 2023
...力并制作了一个科学研究地图。 研究结果 研究结果表明, 人们对这一领域的兴趣已经逐渐增加。本文也揭示了工业界在开发旅游营销模式的新技术方面的创新努力。研究确定了十个研究领域:“目的地营销”、“流动模式”、“共同创造”、“美食”、“可持续性”、“游客行为”、“市场细分”、“人工神经网络”、“定价 “和游客满意度”。 原创性 这项研究的独特之处在于提出了未来利用大数据和人工智能技术等新技术进行旅游营销研究的议程。此外, 本文的结果填补了目前的研究空白, 因为虽然有文献综述涉及旅游与大数据或市场营销, 但这些领域还没有被作为一个整体来研究。 Purpose The purpose...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 60–78.
Published: 10 October 2022
... Desinformación 文献综述 假新闻 假新闻定义 假新闻分类 错误信息 假信息 selecting digital databases; formulating research protocol; scoping the input, searching the selected databases and creating the initial pool; and refining the initial pool by applying the inclusion/exclusion criteria. Nine primary...
