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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 481–499.
Published: 10 January 2024
... Normas subjetivas Búsqueda de novedades 感知价值 使用意向 移动银行 刺激 无处不在 游戏化 自我一致性 创新性 有用性 娱乐性 主观规范 追求新颖性 The “hedonic value is considered non-instrumental, experiential and effective, resulting from the pleasure and fun derived from [the] use [of the m-banking service]” (Karjaluoto...
