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Keywords: 流媒体服务
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (3): 374–391.
Published: 08 November 2021
...有更强的依恋。 原创性/价值： 本文丰富了关于娱乐电视行业品牌体验的现有文献, 并提供证据证明了体验和品牌喜爱对品牌忠诚度和高价支付意愿的作用。 品牌体验 品牌喜爱 品牌忠诚度 流媒体服务 高价支付意愿。 The study of the effect of emotions on post-consumption behaviours is a core stream of marketing research (Huang, 2017). Regarding the generation of distinctive, hedonic...
