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Keywords: 消费者交流
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
...费叙事 系统文献综述 消费者行为 消费者交流 In the post-modern era where consumer behaviour is a continuous motion, more comprehensive and innovative research methods are needed (Naspetti and Zanoli, 2014). To this end, new qualitative methods have been developed. To capture the dynamic nature of modern...
