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Keywords: 消费者信心
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–18.
Published: 15 April 2026
... Confianza del consumidor Generación Z eWOM Moda sostenible Intención de compra 计划行为理论 感知新颖性 消费者信心 Z世代 电子口碑 绿色服装 购买意向 The clothing and apparel industry has seen a surge in conversations about sustainability challenges over the past decade. The fashion sector generates the second...
