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Journal Articles
Spanish Journal of Marketing - ESIC 1–22.
Published: 09 January 2026
... research Presión de tiempo Revisión Comportamiento del consumidor Minoristas Investigación empírica 时间压力 综述 零售 实证研究 Consumers often face a shortage of time in their daily lives. This phenomenon has been caused by a plethora of reasons, such as, a rising number of dual...
Journal Articles
Spanish Journal of Marketing - ESIC (2025) 29 (1): 65–94.
Published: 26 March 2024
...批判性和反思性方法来分析其主要贡献, 并通过内容块对其进行结构化。 发现 识别了五个主要内容块, 并发现存在一定程度的研究空白, 主要涉及该主题的概念松散化、测量问题以及与商业管理相关的有效研究的稀缺性。此外, 本文提出了几个研究线索, 这些线索为现有框架补充了信息, 使其更加完整且具备更强的操作性。 独创性 本文对市场营销领域中广泛使用但研究较少的变量进行了批判性评述, 并提出了相关研究议程。这一工作有助于学术界和专业人士继续发展实用的理论和模型。 消费者知识 客观知识 信息 Probably for this reason...
Journal Articles
Spanish Journal of Marketing - ESIC (2023) 27 (1): 20–38.
Published: 14 February 2023
... multitudes integrada. El estudio también amplía la aplicación de la Teoría de la Gestión del Terror en un nuevo contexto. 目的 漫长的销售期(即圣诞节时间、黑色星期五等)和购物时的传染风险(即在COVID-19等大流行病期间)显示了拥挤的购物环境对的负面影响程度。 因此, 利用恐怖管理理论(TMT)和刺激-组织-反应(S-O-R)方法, 我们建立了一个新的模型来研究人群检查技术对购物焦虑、购物体验的感知价值和支付意愿的影响。 方法 在一家独立研究公司的帮助下, 我...
Journal Articles
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
... de base para comprender la esencia de las narrativas de consumo en el contexto del consumo, entender las brechas de investigación que aún existen en este ámbito y proporcionar guías para futuras investigaciones. 目的 考虑到叙事在自我表达、处理体验感受和传达意义方面的中心作用, 许多营销学者和学者都试图对这一主题进行研究。由于研究成果横跨多个学科, 而导致文献支离破碎...

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