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Keywords: 消费者-品牌关系
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 98–116.
Published: 27 January 2023
...自豪感 品牌忠诚度 对抗性品牌忠诚度 消费者-品牌关系 自恋 According to the Forbes Council report (Roux, 2020), while customer acquisition is a good strategy, loyal and regular brand buyers drive its bottom line. Emotions in consumer–brand relationships (Park and MacInnis, 2018) are potent triggers for consumption...
