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Keywords: 生态标签
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Journal Articles
Nelson Geovany Carrión-Bósquez, Oscar Ortiz-Regalado, Ivan Veas-González, Franklin Gerardo Naranjo-Armijo, Wilson Fernando Guerra-Regalado
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 330–350.
Published: 20 August 2024
... teórico propuesto. 态度和环境意识在绿色广告和生态标签对绿色购买行为影响中的中介作用 目的 本研究旨在确定绿色广告和生态标签是否影响有机产品的购买行为, 或这种行为的影响是否通过千禧一代的态度和环境意识的中介效应表现出来。 设计/方法/途径 本研究采用定量、相关性和横截面设计。共有430名千禧一代参与了研究。问卷由20个问题组成, 分布在五个变量上。问卷在厄瓜多尔基多和瓜亚基尔市的购物中心外分发。结果经过统计测试, 以确定问卷的内部一致性。通过验证性因素分析 和结构方程模型 验证了研究模型的收敛效度和区分效度。统计分析使用SPSS 20和AMOS 24软件完成。 研究结果 研究表明, 态...
