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Keywords: 电子商务
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 189–209.
Published: 31 May 2022
...检查信息网站和电子商务网站之间是否存在质量差异。 研究结果 主要研究结果表明, 总体而言, 电子商务网站的技术质量和内容质量水平高于信息类网站, 实施电子商务的公司更注重内容质量维度。相比之下, 实施信息型网站的公司则更注重技术质量维度。基于这些结果, 为改进电子商务的战略管理提供了实际的见解。 原创性 以前的研究很少关注分析企业网站的技术和内容质量, 以确定在线业务的主要弱点和优势。研究结果为企业提供了重要的理论和实践贡献, 即如何管理企业网站以提高公司的连通性和竞争力。 Purpose Websites are the most important element...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 3–28.
Published: 03 August 2020
... Satisfacción Intenciones de comportamiento Hoteles 寻求多样性 信号理论 电子商务 满意度 行为意向 酒店 In Spain, the tourism sector is essential. According to the National Institute of Statistics (INE), in 2018 tourism activity in the Spanish economy reached 12.3% of gross domestic product (GDP) and 12.7...
