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Keywords: 系统文献综述
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–42.
Published: 19 May 2026
... la literatura Conceptual Marco nomológico Equilibrio control-amenaza 在线隐私担忧 应对行为 系统文献综述 概念性 法则网络框架 控制—威胁均衡 Digitalization, automation, robotization and futuristic internet advancements (e.g. Web 4.0 and Metaverse) have heightened apprehensions among individuals who extensively...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 17 December 2025
... customer engagement. 创新 技术 个性化 定制化 时尚 纺织 服装生命周期 TCCM 系统文献综述 消费者参与 With changing times, customers of the “new economy” have begun to place significant social emphasis on being fashionable (Oran, 2019). 2020 marked the emergence of Generation MZ, comprising Millennials...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
...费叙事 系统文献综述 消费者行为 消费者交流 In the post-modern era where consumer behaviour is a continuous motion, more comprehensive and innovative research methods are needed (Naspetti and Zanoli, 2014). To this end, new qualitative methods have been developed. To capture the dynamic nature of modern...
