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Keywords: 聊天机器人
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 27 May 2025
... proveedores de servicios y avanzando en la investigación sobre adopción y resistencia tecnológica. 消费者对人工智能聊天机器人的抗拒：障碍及其对负面口碑的影响 研究目的 本研究旨在探讨功能性与心理性障碍对消费者在金融服务场景中采纳人工智能聊天代理（AICA）时抗拒行为的影响, 并进一步分析消费者抗拒对负面口碑（NWOM）传播的作用机制。 研究方法 本研究通过在线问卷调查, 收集了294名实际使用过AICA的消费者样本数据, 采用偏最小二乘结构方程建模（PLS-SEM）方法对提出的研究模型与假设进行了实证检验。 研究结...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 444–464.
Published: 28 October 2024
...相关问题, 并提供了未来研究方向的议程。 Artificial intelligence Systematic review Value formation Chatbot Service Robot Human-AI interaction 人工智能 聊天机器人 人机互动 服务机器人 系统综述 价值形成 Inteligencia artificial Chatbot Interacción humano-IA Robot de servicio Revisión sistemática Formación de valor...
