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Keywords: 负面口碑
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 329–349.
Published: 27 May 2025
... las barreras y el NWOM, aportando información práctica para los proveedores de servicios y avanzando en la investigación sobre adopción y resistencia tecnológica. 消费者对人工智能聊天机器人的抗拒：障碍及其对负面口碑的影响 研究目的 本研究旨在探讨功能性与心理性障碍对消费者在金融服务场景中采纳人工智能聊天代理（AICA）时抗拒行为的影响, 并进一步分析消费者抗拒对负面口碑（NWOM）传播的作用机制。 研究方法...
