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Keywords: 购买决策
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Journal Articles
Alberto Azuara-Grande, José Ramón Sarmiento-Guede, María García-de-Blanes-Sebastián, Daniel Corral-de-la-Mata
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–29.
Published: 13 April 2026
... sociales 电子口碑 信息接受模型 购买决策 博物馆 社交媒体 In today’s digital era, access to information has undergone an unprecedented transformation driven by rapid technological innovation. Consolidation of digital platforms have fundamentally reshaped how individuals create, access and share information...
