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Keywords: 隐私计算理论
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 3–19.
Published: 13 January 2023
...究的途径 摘要 目的 本文探讨了 “人工智能如何影响消费者的信息披露?"这一总体研究问题。它考虑了人工智能(AI)的拟人化、个性化和隐私问题是如何影响消费者的态度并鼓励他们披露私人信息的。 设计/方法/途径 本研究借鉴了个性化-隐私悖论和隐私计算理论来解决研究问题, 并研究人工智能如何影响消费者信息披露。本文提出, 人工智能的拟人化和个性化对消费者向数字助理披露个人信息的态度和意图有积极影响, 而隐私问题对态度和信息披露有消极影响。 研究结果 本文在此基础上建立了一个概念模型, 并为未来的研究提出了七个研究命题。 原创性 在个性化-隐私悖论和隐私计算理论的基础...
